2. Digital Design
3. Brand Guidelines
Wholesome Wave is an incentive program that increases access to fresh fruits and vegetables for undernourished communities across the U.S. We translated its mission into a visual system that reflects its growth as a nationwide movement for healthy food access. Radiating green lines form both a wave and a map of the U.S., symbolizing connection, expansion, and collective reach. At the center, a bright fruit shape conveys nourishment and humanity, reinforcing the belief that healthy food is a right, not a luxury.
Authentic photography and a vibrant color palette express Wholesome Wave’s commitment to inclusion and the transformative power of good food. Together, these elements create a brand identity that feels alive, optimistic, and grounded in collective progress through nourishment.