2. Art Direction
3. Brand Architecture
4. Campaign Design
& Visitors Bureau
2024
Miami has always shimmered with energy, but for too long its identity was defined by pastel nostalgia and ’80s clichés. When tasked with reimagining the city’s brand, we set out to capture the real Miami of today; a global destination where art, commerce and culture converge in bold new ways. Our solution was an elevated, modern identity system centered on a dynamic, expressive “M.” This mark serves as a canvas for the city’s many voices, reflecting its neighborhoods, its creative pulse, and its unmistakable vibrancy. The result is a brand that repositions Miami not just as a place to visit, but as a world-class cultural experience.