2. Identity Design
3. Brand Campaign
4. Brand Guidelines
& Visitors Bureau
2020
We partnered with the Greater Miami Convention & Visitors Bureau to create MiamiLand, a playful campaign that transformed the city into the world’s newest “theme park,” where every adventure is real. From the Everglades to Biscayne Bay, we invited travelers to see Miami differently, celebrating its 200 parks and wild spaces as a living playground. The campaign redefined Miami as a destination for exploration, wellness, and a deeper connection to the rich diversity of its natural environment.