2. Art Direction
3. Identity Design
4. Site Design
5. Photgraphy Guidelines
Organization
2019
For nearly a century, the Miss America Organization had been defined by pageant culture and outdated perceptions. By 2019, it was time for a transformation. Tasked with helping the organization reclaim its relevance, we set out to redefine what Miss America stands for, shifting the focus from appearance to achievement.
We built a new brand around the true qualities of every Miss America candidate: strength, intelligence, and confidence. The revitalized identity not only reshaped public perception but also inspired sweeping changes within the competition itself, from national stages to regional competitions. Together, we helped Miss America reemerge as a modern platform for women’s empowerment and leadership.