2. Brand Voice
3. Brand Guidelines
4. Advertising Guidelines
Luminary, a premium podcast platform known for its high-quality production and roster of zeitgeist-defining talent came to us with a clear vision and a strong foundation with an instantly recognizable wordmark. What they needed was a cohesive system of brand assets that could amplify that recognition, support a high-profile launch, and empower their internal team well into the future.
We created the brand line “Hear what’s possible” and built a flexible graphic system and toolkit that gave every podcast its own spotlight within the Luminary universe. Together, these elements transformed the brand into a unified yet expressive platform, ready for a global debut that captured both attention and imagination.